Author Archives: catycarrico

Every winter the 9NEWS Parade of Lights attracts hundreds of thousands of people to Downtown Denver to enjoy this dazzling holiday tradition. I was proud to manage the marketing efforts for the Parade, which included developing all Parade collateral, creating a strong digital presence for the Parade of Lights, ensuring that the Downtown Denver PartnershipContinue reading “9NEWS Parade of Lights”

When tasked with creating the Downtown Denver Business Improvement District’s (BID) 2015 Annual Report, it was important to me to create a final product that was more user friendly than previous versions. Past annual reports were ten panel brochures that were cumbersome to handle and displayed poorly on digital devices. I refreshed the report byContinue reading “Downtown Denver Business Improvement District Annual Report”

Never one to back away from a new project, I was thrilled to have the opportunity to re-imagine Downtown Denver Business Improvement District’s Winter in the City campaign. The purpose of the campaign is to establish Downtown Denver as a regional destination during the holiday season. Previous marketing materials utilized the slogan, “Eat. Shop. Play.Continue reading “Winter in the City”