Every winter the 9NEWS Parade of Lights attracts hundreds of thousands of people to Downtown Denver to enjoy this dazzling holiday tradition. I was proud to manage the marketing efforts for the Parade, which included developing all Parade collateral, creating a strong digital presence for the Parade of Lights, ensuring that the Downtown Denver Partnership was properly recognized for its role in bringing the Parade to life and managing an agency to oversee social media in advance of the Parade.
While working on this project I oversaw several innovative projects including a refresh of the Parade brochure, the creation of a souvenir frame and a campaign to promote the Parade by using its mascot, Major Waddles.
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