Strategic Messaging and Communications Planning

The foundation of every successful brand.

The foundation of any successful communications plan is a strong messaging platform. After you get clear on your key messages, it’s time to develop a plan with the strategies and tactics you’ll use to share your brand with the world. I can help you develop (and implement, if needed) a wide range of communications tools including:

  • Messaging platform: the basis of all communications with key messages tailored to all of your target audiences
  • Communications plan: The how-to you need to share your story with the world including strategies and tactics for all channels.
    • Brand strategy
    • Media relations
    • Social media
    • Website and SEO

Public Relations

Earned media coverage that drives website traffic and brand awareness

Print, digital and broadcast media coverage helps you reach new audiences and drive website traffic that can lead to conversions. Backlinks generated through media placements also help boost your domain authority and improve your search engine result page rankings. My job is to help you identify newsworthy stories within your business and share them with the right journalists.

  • Media list creation
  • Media kit development
  • Press releases and pitches
  • Media training
  • Interview prep and management

Social Media Management and Strategy

Algorithms, sponsored posts and community management, oh my!

Attracting and retaining attention in today’s fast paced social media environment requires more than the ability to write compelling posts. I’ll work with you to identify which platforms your brand should focus on, create a killer profile and develop a multi-layered strategy to meet your social media goals.

  • Strategy development  from A to Z– identify platforms, posting cadence and engagement opportunities
  • Content and editorial calendar creation for Instagram, Facebook, Twitter, YouTube and Pinterest
  • Day-to-day management
  • Instagram Stories, Instagram Live and Facebook Live production
  • Hashtag research and curation
  • Influencer and blogger outreach
  • Training to help you select optimal images and post topics

Blog Development

Content marketing that captivates

Sitting down to write a blog can feel like trying to climb Mount Everest in tennis shoes for many business owners and marketers. I’m here to ease the burden by helping you develop an editorial calendar and write posts that will drive customers to your website and establish your business as an industry leader.

  • Editorial calendar creation
  • Blog writing
  • Search Engine Optimized (SEO) blog posts to drive traffic to your website
  • Analytics to determine what strategy works best for your business

Content Creation

Dull copywriting? Why, I’d never!

Too busy to draft that bylined article? My ghostwriting skills are ready and waiting. Looking for someone to write and distribute a press release? I’m your girl. Need a wordsmith but not ready to commit to a full-time employee? Let’s work together.

  • Website copy
  • Executive biographies
  • LinkedIn profile development
  • Print collateral copy
  • Press release writing and distribution
  • Media relations