Social Media Training and Consulting

Creating social media content on your own can feel overwhelming when you’re not armed with the right tools. Hiring a firm to manage your social media presence indefinitely can be costly and inefficient, after all– no one knows your brand like you. I provide brands with the resources, processes and assets you need to efficiently run your social media channels.

I offer six-month and one-year social media consulting packages to help you develop the internal processes necessary to successfully run social media in-house and reduce your on-going dependency on outside contractors.

My social media consulting packages include the following services:

Planning and Strategy


Kick off meeting

Through our initial conversation, I will identify your needs, learn about your brand and gather the information necessary to develop a social media strategy.

Social media strategy

Based on your business objectives, capacity and social media expertise, I will develop a strategy to guide your social media efforts. To make social media as simple as possible for you and your team to manage, the strategy includes everything you need to hit the ground running. I’ll provide a breakdown of content categories, key messages, tone/persona and posting cadence.

Process creation

Using my knowledge of your business and expertise of what works for small business owners looking to boost their social media presence, I will develop a process that you and your team can use to consistently develop and share content.

Editorial calendar development

I’ll develop an editorial calendar including relevant holidays, trends and events that make sense for your brand to capitalize on with social media content. I will provide ideas for sharing about the topic and engaging your audience.

Profile Refresh

After evaluating your current profiles, I will provide recommendations to optimize your presence.

Content Management


Photography

High-quality imagery is an essential component of a strong, business generating social media strategy. Every package includes a two-hour initial photo shoot and monthly one-hour photo shoots designed to help you curate the images you need to fill your social media profiles.

Content Creation and Editing

Each month we’ll work together to develop a content calendar of social media messages that can be scheduled in advance so that you don’t have to worry about whether you’re pushing content out each day. I will provide guidance on key areas of focus and edit messages to ensure they follow best practices for each platform.

On-going coaching

During monthly check-ins, we’ll evaluate how the process is working for your business, areas for improvement and discuss ways to boost your social media presence as I share best practices ranging from Instagram story creation tips to photography hacks and more.

Reporting and Analytics

I’ll help you track the impact of your social media presence and optimize your efforts for a bigger impact